HOW I CAN HELP
Whether you need assistance on a one-off project, help setting up processes or regular support for your team. With flexible hours and a broad skill set I can work efficiently towards your objectives.
WEBSITE OPTIMISATION
DATA ANALYSIS AND INSIGHTS
CUSTOMER EXPERIENCE
EMAIL CAMPAIGNS
SOCIAL MEDIA STRATEGY
VIDEO PRODUCTION
Website Optimisation
This involves scrutinising the user experience (UX) design, encompassing aspects such as the site’s layout, navigation, functionality, and overall usability. It evaluates its current performance in relation to the existing audience and against business goals and objectives.
Through thorough analysis and ideation, one can ensure that users can swiftly and effortlessly access the information they need.
ANALYSIS
BUSINESS STRATEGY
UX REVIEW
DATA ANALYSIS AND INSIGHTS
COMPETITOR ANALYSIS
IDEATION
CONTENT PRIORITISATION
USER STORY MAPPING
UI & UX
WIREFRAME CREATION
CREATE
CONTENT CREATION
SEO OPTIMISATION
MIGRATION CHECKLIST
BUILD
DATA ANALYSIS AND INSIGHTS
Data analysis and insights involve the examination and interpretation of data to uncover meaningful patterns and trends. This process transforms raw data into valuable information that informs decision-making, guides business strategies, and optimises processes. It encompasses data collection, cleaning, and analysis to extract actionable knowledge, enabling data-driven decisions.
- IDENTIFYING KPIS AND TARGETS
- CUSTOM ANALYTIC REPORTS
- CAMPAIGN ANALYSIS
- COMPETITOR ANALYSIS
- USER TESTING
CUSTOMER EXPERIENCE (CX)
Customer experience (CX) encompasses the entirety of a customer’s interactions with a company, from initial awareness to post-purchase, online and offline. A positive CX is a strategic advantage, fostering customer loyalty and advocacy. Continuous adaptation and innovation are necessary to meet evolving customer expectations.
- CUSTOMER JOURNEY MAPPING
- USER CENTERED DESIGN PROCESS
- PERSONA CREATION
- GATHERING AND ANALYSING FEEDBACK
- COMPETITOR ANALYSIS
- IMPLEMENTATION OF LEARNINGS INTO BUSINESS
“Know your users, understand their problems, develop ideas and prototype solutions to obtain early feedback.”
EMAIL CAMPAIGNNS (CRM)
The systematic process of developing, organising, and executing a series of emails with specific goals.
- AUDIENCE SEGMENTATION
- DEVELOP COMMUNICATION TIMELINE
- DESIGN AND EXECUTE EMAIL CAMPAIGNS
- MANAGE SUBSCRIBER DATABASES
- ANALYSE CAMPAIGN METRICS
- PROVIDE INSIGHTS FOR FUTURE CAMPAIGNS
VIDEO PRODUCTION
The process requires a blend of creativity, technical expertise, and an understanding of the audience and purpose of the video.
- IDENTIFYING VIDEO OPPRTUNITY
- STORYBOARDING
- CAPTURING FOOTAGE incl DRONE
- VIDEO EDITING
- RENDERING INTO SUITABLE FORMAT FOR DSITRIBUTION
SOCIAL MEDIA PLANNING
Developing tailored strategies to achieve your business goals, enhance your online presence, and connect with your target audience.